2023 NBA Finals Animation

Spearheaded creative ideation and production of an animation featuring both current and nostalgic cultural references while incorporating the upcoming NBA Finals teams. The goal of the creative was to engage a diverse audience and generate excitement for the upcoming NBA Finals. Instagram link and TikTok link and X link. In addition to the og post performing well, a follow up post which shared some of our favorite comments from fans, linked here, garnered over 650K likes and 10.4M views, well over 2.4x ESPN Instagram account averages