LeBron NBA Scoring Leader

Led the ideation and creative development of ESPN's initial video content released after LeBron James became the All-Time Scoring Leader in NBA History. The content received a positive response, accumulating over 22.8M views on Instagram and more than 1.8M likes on the platform. Additionally, LeBron shared the content in a carousel on his Instagram feed right after the game, making it the only piece of original content he shared following the accomplishment.

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